Marketing, Publicity, and Public Relations

Calendar of Volunteer and Literacy Events

• Events Calendar: Virginia Volunteerism
• LINCS Calendar of Events
• National and Regional Adult Literacy Conferences
• Virginia Adult Learning Resource Center Calendar

Designing Publicity Materials

• General

  • 6 Things to Avoid in Your Marketing Materials: from Non-Profit Nuts & Bolts
  • Design Tips: from About.com
  • Design Toolbox: Free fonts, clip art, online photos
  • Free Fonts
  • Free Library Web Art (Bookmarks, Posters, Flyers)

• Annual Reports

  • Annual Report Design Tips

• Booklets

  • Designing Booklets

• Brochures

  • Brochure Design Guide
  • Designing Brochures That Work
  • Produce a Brochure That Tells a Benefits-Oriented Story

• Flyers

  • Create a Flyer That Says "Read Me"
  • Flyer Design

• Logos

  • Design Your Logo Like a Pro
  • How to Design Logos

• Newsletters

  • Creating a Newsletter: Design Tips
  • Microsoft Publisher 2000: Creating a Newsletter
  • Microsoft Publisher 2000: Working With Wizards

• Printing and Publishing

  • Low-Cost Publishing

• Web Page

  • Efuse: The Friendly Place to Learn How to Build a Better Website
  • Ten Good Deeds in Web Design

Facts About Students, Volunteers, & Tutors

• Barriers to Literacy
• Behaviours and Beliefs of Volunteer Literacy Tutors
• Independent Sector: Free research publications on reasons why people volunteer
• Resource Center Facts and Statistics
• Why Do People Volunteer?: Newsletter lead article from Volunteer News, a publication of VolunteerPro.com

Marketing

• All About Marketing
• Basic Definitions: Advertising, Media, Promotion, Public Relations, Publicity, and Sales
• Basics of Marketing
• Cause-related Marketing: The Rules of Courtship
• Characteristics of a Good Recruitment Message
• Nonprofit Resources
• E-Fundraising and E-Marketing
• Evaluating A Social Marketing and Public Relations Campaign for Adult Literacy
• Market Model Can Offer Map for Nonprofits in Fund-raising Wilderness
• Moving Toward Marketing
• Research to Practice: Marketing Adult Literacy Programs: Meeting the Challenge
• Small Business Marketing
• Who Says Marketing Nonprofits Has to be Dull?

Media Relations

• Care and Feeding of the Press
• For Powerful Press Releases, Create an Angle
• Guide to Writing Successful Press Releases
• Literacy Awareness Media Kit
• Media Training 101
• Press Release Content Basics
• Press Release Writing
• Public and Media Relations
• Sample Job Descriptions of a Communications Director

Public Relations

• Community Relations: Rural Education Program Workbook
• How to Write a Comprehensive Public Relations Plan
• Online Public Relations Sites
• Profitable Public Relations for Nonprofits
• Public and Media Relations
• Publicity Articles
• Public Relations and Marketing
• Public Relations and Marketing for Family Literacy Programs
• Public Relations: Communication Planning Sheet
• Public Relations Tools
• The Public Relations Plan

Organizations

• American Marketing Association
• Association of Fundraising Professionals
• Chamber of Commerce
• Organizations in Public Relations
• Points of Light Foundation
• Public Relations Society of America
• Virginia Volunteerism